Being creative means being able to produce new, surprising and practical concepts or products. This competency is an aspect of the human intellect based on common sense, abstract thinking, visual thinking, episodic memory or critical introspection. Any objects, products, materials, plans, models, tactics, stories, artworks, music or anything else can be used as artefacts. The quality of being AI & Innovation Services is enhanced when it is novel to a large number of people or to everyone. It can just as well refer to someone who is new to another. The term “surprising” might be interpreted as unexpected or seem to mean impossible.