There's a growing opportunity for self-published books to thrive as the stigma surrounding independent publishing methods diminishes. However, to remain competitive, paying attention to the details is crucial, particularly when it comes to printing and book fulfillment for your orders. While print-on-demand is the popular choice for many, better alternatives are often available. Digital printing can facilitate budget-friendly short runs. If your book sales exceed 2,000 copies, it's worthwhile to explore pricing for offset printing, which can lower your cost per copy and enhance your profitability.
So, what's the best approach to printing a self-published book? The answer varies by author and depends on your ability to forecast sales. Print-on-demand might be the best route if you're launching your first book on a tight budget and are uncertain about its marketability. Conversely, traditional printing is more advantageous if you have a clear idea of your sales or if your customers are likely to purchase your book in conjunction with other offerings. This method also enables you to sell your book wherever you choose, whether through your own website or platforms like Amazon Marketplace.
As you oversee your book printing, looking at what others in your genre are doing could be helpful. Experimenting with unique elements can help you stand out, but ensure that what you choose aligns with the conventions of your genre. If your publication is overly complex, it might hinder sales. Additionally, consider collaborating with a professional cover designer. A compelling design reflects your book well and is crucial for online sales since the cover is often the first thing potential readers will encounter. A polished cover can significantly enhance your success.
When opting for print-on-demand, you essentially become part of a larger system. Any customers you attract ultimately belong to the on-demand printer. It can limit your access to valuable data, like customer emails, which you could use for marketing purposes. If your goal is simply to enjoy the experience of being an author, on-demand may be suitable. However, this method may hinder you if you aim to generate income, promote your business, or reach specific objectives. It's worth exploring other publishing options, many of which can be found online today.
